"In 2018, I was at the precipice of a life journey to not only own my health, but to help inspire others to do the same.
I really must credit my wife Nicole with the genesis of this brand. Being over six feet tall and always a bigger guy, not just in weight, but in my frame, she affectionately called me Sasquatch or Bigfoot since the very beginning of our relationship.
However, at this point in my life, my weight had become a problem. My doctor told me I was pre-diabetic and prescribed a regime of medicine to offset what a life time of poor choices had wrought. I followed my doctor's advice, only to find that the medicine only made me more tired and exhausted.
As a husband and father of two girls, I decided enough was enough and began hitting the weights. It would not be long before I caught the bug and strength training and exercise became a passion. Around my 36th birthday, I was determined to no longer be just a Sasquatch, as my wife insisted. I would be a SWOLE-SQUATCH. As the phrase goes, the rest is history.
A long time graphic designer, I soon mocked up the very first Swolesquatch logo on my computer and shared the image online. The response from others was great- and I had the look, I just needed the purpose. One of the challenges of being a bigger guy at the gym was finding shirts my size that were just as dynamic and creative as those "other guys."
Swolesquatch, as you know it today, was born. I knew that I wasn't the only person struggling with body image issues. Just because I didn't look like an action figure or a bean pole doesn't mean I shouldn't be comfortable in my active wear choices- and of course, body image and body positivity doesn't just mean weight issues.
The spectrum of those of us who haven't fit the typical image of someone who frequents the gym and puts in work spans across all genders, races, stereotypes, creeds, and orientations. Our diversity, our uniqueness, who we are and who we aren't shouldn't be looked at as a weakness.
It should be our strength. My hope is that you too will find the will to be stronger than what seems to be limitations and discover the motivation to LIVE LEGENDARY."
- Owner, Patrick Smith